Comments on: As Facebook becomes Myspace, Google+ becomes Facebook for brands http://www.restlesscommunications.co.uk/as-facebook-becomes-myspace-google-becomes-facebook-for-brands/ Consultancy to help organisaitons adapt to a social age Thu, 26 Apr 2012 15:38:58 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: chris_reed http://www.restlesscommunications.co.uk/as-facebook-becomes-myspace-google-becomes-facebook-for-brands/#comment-8 chris_reed Thu, 24 Nov 2011 17:44:29 +0000 http://www.restlesscommunications.co.uk/?p=195#comment-8 @paulgailey Totally agree. Scale is really important, and I think that once we all get used to the idea of circles, G+ (or a version of it) could become much the norm for internal comms. I reckon it could give email a run for its money…

]]> By: paulgailey http://www.restlesscommunications.co.uk/as-facebook-becomes-myspace-google-becomes-facebook-for-brands/#comment-7 paulgailey Tue, 22 Nov 2011 10:00:28 +0000 http://www.restlesscommunications.co.uk/?p=195#comment-7 interesting…I think the brand survivors on Facebook might be the mighty previously established brands with a legacy who can via large integrated agency led campaigns still have a presence on Facebook because of outstanding creative work. Minnow brands could flourish if they stick their neck out and remain unhampered by middle management committee dilution that will render efforts by mid level wannabe brands to flop on FB. In some ways the stipulation on G+ for users to circle a brand before the brand can interact with them makes the challenge harder but ultimately more fruitful for both. Engagement just gets more elusive.

I think the real challenge/win comes by incentivising a workforce to migrate their Circles to a company Apps account on G+ and have all that safely baked into employment contracts.

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