Those Altimeter types remain ahead of the curve, and this post by Jeremiah Oywang is no exception.
The long and the short of it is that all organisations will become more porous, more collaborative, and more – dare I say it – helpful to their customers, and their colleagues, and their supply chain.
We’re already seeing a massive rise in businesses starting up to help people use ‘down time’ and excess capacity in products – think air b’n'b, city car clubs etc etc.
The social tools can now help real-time trading of (not so) scarce resources. And it’s the future.
Strangely enough though…didn’t lasminute dot com start out with that same premise – helping hotels fill up otherwise empty rooms… What goes around, comes around I guess. Who’d have thought of Run DMC as digital role models back in 1986. All they were doing was telling millions of people about a product they loved. Using music, not Facebook.
Anyway – the post is well worth a read…as are the follow-ups
I’m not one to gratuitously re-post other people’s infographics, but I thought this was worth a share…because I was surprised quite how (ahem) rudimentary many companies’ analysis of social media activity is.
According to this research (over 2,000 companies, but not split by size – which I’d hope would show up way more variations), even though more than a quarter of them have dedicated social media teams, 90% of companies measure social media in terms of likes and followers.
Yes, those numbers are useful indicators, but pretty much all companies should look beyond that, at what people actually ‘do’ as a result of exposure to that social media content. Or any content at all.
There’s some other interesting stuff, both in the infographic, but also in the white paper about team structure too. Worth a read.
I’m regularly looking around for the latest stats to back up points of view, or to help me understand exactly what’s going on the world.
One of the ways I pool everything is via Evernote (which if you don’t use it, you should), which makes everything incredibly searchable. I use an if this then that recipe (bear with me) which looks for every post on a couple of statistics-heavy sites, and then automatically pulls those stats into Evernote. It works like a dream. Would totally recommend it.
I’ve made the notebook public – feel free to have a dig around.
Also – and what prompted this post (which has been sitting in draft for way too long) was the publication of this post by Brian Honigman on The Huffington Post.
If you want to gen up about how much sex influences social sharing, the number of Facebook pages wtih more than 10 likes or other similar stats, dive on in…
(pic credit – Gapinvoid. Go buy his art. It’s excellent)