Restless logo

 

 

grown up communications consultancy
for
a permanently changing world

 

 

 

 

Our business is

 

to help your business

 

do better

 

 

 

nothing more. nothing less.

 

 

Who are we
Who are we?

 

We help organisations develop and implement strategies to communicate with the speed, frequency and tone required for a social media age.

In steady state and during crisis modes

 

We are experienced corporate communicators, although we’re rarely found in suits.

 

Crisis communications experts.

 

Social media trainers, and social business consultants.

 

Strategic thinkers. And creative consumer PRs.

 

We’re at the top of our game.

 

But the biggest kick we get is helping organisations and agencies get to the top of theirs.

 

Because that’s how we roll

 

 

 

What we do

 

Why do people hire us? 

 

We like to think it’s because we sit down with our clients to understand their culture, their business and communications requirements, and then help them build and motivate cross-functional teams to deliver against them, often using social tools which simply didn’t exist just a few years ago.

This typically involves marrying traditional and social communications techniques and channels, to help drive any mix of sales generation, publicity generation, online reputation improvement, customer service, HR and e-CRM objectives.

All of our clients have their own reasons. But these are some of the things we’re often asked to do.

Communications strategy

Over the years we’ve learned that the best communications strategies are often the simplest.

That’s why take a results-based approach to communications strategy and planning, to deliver a bespoke solution for our clients.

We think first. Talk later.

What do you actually want to achieve? Is it increased traffic to a website? Or is it developing a strategy for when the inevitable crisis hits? Or is it reputation-enhancing publicity?

We’ll then develop a comms strategy to help you achieve it. And we’ll put in place decent metrics to measure what we’ve done.

Social media consultancy

We may have grown up with ZX81s, but we’re still digital natives.

We’ve set up social media processes, channels, training and content plans for organisations including TfL, Eurostar, Barclays Bank, lastminute.com and Sony for both reputation-management, and revenue-delivery

And we’ve built up social channels for businesss with 4,000 to 4,000,000 fans.

At one end of the social spectrum we can set up social listening, engagement and evaluations platforms for any brief. Building processes across marketing, PR, and customer service teams.

And at the other end, we can deliver content plans and creative which generates tangible results.

Crisis communications

We’ve got 20 years’ experience of preparing for, avoiding and also operating in the middle of PR and social crises, for organisations including the BBC, Transport for London, Eurostar, and W Hotels.

We’ve been parachuted into international household-name businesses to develop and implement crisis strategies in real-time.

We’ve written and tested crisis-preparation documents for multinationals.

And we also regularly train groups of 5 to 500 people worldwide in how to spot a potential crisis, and then deal with it.

Of course, prevention is better than cure.

But, if truth be told, we’re happy doing both.

Publicity and promotion

Media relations, as a skill, remains invaluable.

But the power of the media is slipping away.

Brands are increasingly defined by a wide range of influential people, some of whom are journalists. But many are not.

The secret to generating cut-through these days is to create campaigns which people want to get involved in, and want to share.

We help organisations understand their audience’s passion-points, and then create content which gets that audience excited. Including journalists, of course.

 

 How do we work? 

 

Restless is a new breed of ‘social business’ communications consultancy set up by Chris Reed in 2011.

Businesses are having to become more networked to adapt to the more networked world we all inhabit, and we help them do so. We provide consultancy, strategy, delivery, and training to help clients navigate the crossover space between communications, PR & reputation management, social media, marketing, CRM, customer services and HR.

We work with clients direct, or in partnership with other agencies, often involving our own network of associates, most of whom have 10 years or more experience in PR, SEO, customer service, or digital design and build.

Chris has more than 20 years’ experience spanning consumer and corporate communications, both in-house at the BBC, and for the last 12  years for Fishburn (formerly Fishburn Hedges, 77, Brew and Further).

As well as running £1m+ integrated comms campaigns, he also spent seven years on the Fishburn board leading on social media strategy and delivery across all four agencies – delivering £100K+ digital media budgets, managing communities of 4 million fans and devising reputation-enhancing campaigns for B2B and consumer clients. Before the 2012 Olympics, Chris trained the entire TfL communications and customer service teams in how to use Twitter for customer service.

He speaks regularly at PR and comms industry events and on Sky News, re-builds bikes, and shouts a lot at Arsenal.

 

 

 

 

Who we work for

 

Over the years we have worked with some amazing clients on some great award-winning work. We’ve illustrated a few of the projects we’re most proud of here, and because we’re all about transparency us, also indicated which of these projects we’ve delivered for which agency too.

If you’d like a full case study on any of them, just ask

 

Latest thoughts
A few highlights from our blog 

 

  • Crisis Communications

    The Economist is wrong

  • Social Media Playbooks

    11 common themes of the best social media playbooks

  • Why does Starbucks alway get your name wrong?

    Starbucks makes mistakes to mop up the social currency, surely?

  • If you don’t buy the product, you are the product

    Apple and Google are squaring up with eachother over privacy

    And Tim Cook is willing to forgo profit to be the good guy

  • My name, your drink. Mass personalisation? Or a social gimmick?

    Coke are massively expanding their personalisation programme. It makes them big bucks. And even bigger free publicity

  • The Circle – a future defined by social media

    Dave Eggers’ novel, The Circle. A scary, but too credible future…

  • Social business and serendipity

    Social business is more about culture than technologies – something that Steve Jobs knew perfectly well

  • Klout – don’t believe the hype

    Algorithms for influence? You’re having a laugh. Especially whey they think a tweeting clock is more influential than Alan Rusbridger.

  • Crisis communications at the Dorchester

    How the power of a consumer and celebrity boycott is impacting the Dorchester Hotel Group, owners of Beverly Hills Hilton.

 

For more writing on strategic communications, crisis comms and social media check out our blog.

 

Get in touch

 

 

Got any questions?

Or simply fancy a chat?

 

Feel free to drop us a line, give us a call, or get in touch in the usual ways.

T: 020 7193 6446

Skype: chrisreed_work

 

 

What we believe

 

The best communications always starts with listening


Social media channels are a part of the communications mix. They’re not the be-all and end-all


Your audience’s interest has to be earned. It can no longer be bought


Writing for search is as important as writing for people


Anyone who calls themselves a ‘social media guru’ probably isn’t


Radical transparency is reshaping how companies communicate. In a good way


Personal data is more valuable than most people think


Social channels will have a bigger impact within organisations as outside of them


Noise does not equal influence. Neither does a high Klout score


ROI can never truly be judged by numbers alone


Bill and Ted got it spot on:  “Be excellent to eachother” is a most excellent motto