Social business predictions for 2012 – part two

People will get bored of brands on Facebook

Asking people to click ‘like’ if they’ve had a good weekend, or simply not responding to the hundreds of comments on a question a brand asks is only going to work for so long before people start to realise the shallowness of many of the “relationships” they have. Brands are going to have to work harder than ever before to cut through. This is a massive opportunity for Google+ – a platform where people already have a ‘functional’ relationship with a brand, and where expectations for an ‘emotional’ relationship are close to non-existant.

 

Google+ will take off slowly but surely

Just before Christmas G+ saw its first page (Britney Spears, natch) clock over 1 million fans. The only way is up. Google will factor G+ pages into search results worldwide, the platform will improve, and more brands (and people) will start to see the potential for two-way targeted (by circle) communications which Facebook will never be able to deliver.

We’re right to be concerned about the monopoly of power Google will have. Facebook will soon roll out ‘frictionless’ contact – the long and short of which is that both companies will shortly be gathering even more data on how we all spend time online. Talking of which…

 

Just as every year since the start of this social revolution (whenever that was), we’re moving further into an era of radical transparency

Organisations will be more critically judged on how they behave, how they function behind closed doors, and how they treat customers and employees, not just by what they say. Brands cannot spin their way out of a crisis. They have to behave differently. If people like what you’re doing, you’ll be popular and drive repeat business. If they don’t, they won’t. Just look at the Qantas backlash last year…

3 comments
ElnogomCompany
ElnogomCompany

هناك الكثير من الشركات التي تقدم خدمات تنظيف للمنازل والشركات والقصور والشقق ، وهذه الشركات تقدم جميع الخدمات المتعلقة بالتنظيف والتلميع والجلي ونقل للاثاث ومكافحة للحشرات وتعطير المكان وغيرها من الخدمات التي لا يستطيع الفرد القيام به بمفرده بل يلجأ لهذه الشركات لأنها تضم طاقم توظيف متخصص وأجهزة ومعدات حديثة لهذا الغرض ، وقد كثرت شركات الخدمات المنزلية في السعودية وكل منها يقدم الأفضل للعميل ، وقد وضعنا لكم قائمة بأفضل شركة متخصصة في الخدمات المنزلية والتظيف في السعودية علنا نساعدكم ولو قليلا باختيار الأنسب .

شركة كشف تسربات المياه بالرياض تتواجد فى جميع انحاء المملكه العربيه السعوديه وتتميز هذه الشركه بانها متخصصه فقط فى مجال مكافحة الحشرات و رش المبيدات مع الضمان حيث تقضى على جيمع انواع الحشرات مثل النمل الابيض و الصراصير و الفئران و بق الفراش و العث و الارضه .

شركة مكافحة حشرات بالجبيل   

شركة مكافحة النمل الابيض بجدة  شركة تنظيف شقق بجدة شركة تنظيف فلل بالرياض

alansmithh
alansmithh

We’re right to be concerned about the monopoly of power Google will have. Facebook will soon roll out ‘frictionless’ contact – the long and short of which is that both companies will shortly be gathering even more data on how we all spend time online. 

see more

http://tieudunghay.com/threads/dan-ong-nen-chon-mua-may-tinh-bang-loai-gi.49176/

http://www.1nhap.vn/threads/15846-Y-tuong-kinh-doanh-dien-tu-dan-dung

http://suckhoe123.com/threads/th%E1%BB%B1c-ph%E1%BA%A9m-h%E1%BB%97-tr%E1%BB%A3-ph%C3%A1t-tri%E1%BB%83n-canxi-cho-x%C6%B0%C6%A1ng.5388/