A few highlights from our blog
Social Media Playbooks
11 common themes of the best social media playbooks
Why does Starbucks alway get your name wrong?
Starbucks makes mistakes to mop up the social currency, surely?
If you don’t buy the product, you are the product
Apple and Google are squaring up with eachother over privacy
And Tim Cook is willing to forgo profit to be the good guy
My name, your drink. Mass personalisation? Or a social gimmick?
Coke are massively expanding their personalisation programme. It makes them big bucks. And even bigger free publicity
The Circle – a future defined by social media
Dave Eggers’ novel, The Circle. A scary, but too credible future…
Social business and serendipity
Social business is more about culture than technologies – something that Steve Jobs knew perfectly well
Klout – don’t believe the hype
Algorithms for influence? You’re having a laugh. Especially whey they think a tweeting clock is more influential than Alan Rusbridger.
Crisis communications at the Dorchester
How the power of a consumer and celebrity boycott is impacting the Dorchester Hotel Group, owners of Beverly Hills Hilton.
For more writing on strategic communications, crisis comms and social media check out our blog.