Some of the time we’re
communications planners
devising, creating and implementing effective PR and social communications strategies
Some of the time we’re
business consultants
shaping internal processes to tell a more consistent and convincing external story
And some of the time we’re
social media trainers
coaching the C-suite, comms and customer service teams on social media understanding and participation, content generation, crisis comms and digital transformation
But more often than not, we’re a mix of all three