We like to think it’s because we sit down with our clients to understand their culture, their business and communications requirements, and then help them build and motivate cross-functional teams to deliver against them, often using social tools which simply didn’t exist just a few years ago.
This typically involves marrying traditional and social communications techniques and channels, to help drive any mix of sales generation, publicity generation, online reputation improvement, customer service, HR and e-CRM objectives.
All of our clients have their own reasons. But strategic communications consultancy, social media support, crisis comms audits and planning, and publicity/promotion are some of the things we’re often asked to do.
Communications strategy
Over the years we’ve learned that the best communications strategies are often the simplest.
That’s why take a results-based approach to communications strategy and planning, to deliver a bespoke solution for our clients.
We think first. Talk later.
What do you actually want to achieve? Is it increased traffic to a website? Or is it developing a strategy for when the inevitable crisis hits? Or is it reputation-enhancing publicity?
We’ll then develop a comms strategy to help you achieve it. And we’ll put in place decent metrics to measure what we’ve done.
Social media consultancy
We may have grown up with ZX81s, but we’re still digital natives.
We’ve set up social media processes, channels, training and content plans for organisations including TfL, Eurostar, Barclays Bank, lastminute.com and Sony for both reputation-management, and revenue-delivery
And we’ve built up social channels for businesss with 4,000 to 4,000,000 fans.
At one end of the social spectrum we can set up social listening, engagement and evaluations platforms for any brief. Building processes across marketing, PR, and customer service teams.
And at the other end, we can deliver content plans and creative which generates tangible results.
Crisis communications
We’ve got 20 years’ experience of preparing for, avoiding and also operating in the middle of PR and social crises, for organisations including the BBC, Transport for London, Eurostar, and W Hotels.
We’ve been parachuted into international household-name businesses to develop and implement crisis strategies in real-time.
We’ve written and tested crisis-preparation documents for multinationals.
And we also regularly train groups of 5 to 500 people worldwide in how to spot a potential crisis, and then deal with it.
Of course, prevention is better than cure.
But, if truth be told, we’re happy doing both.
Publicity and promotion
Media relations, as a skill, remains invaluable.
But the power of the media is slipping away.
Brands are increasingly defined by a wide range of influential people, some of whom are journalists. But many are not.
The secret to generating cut-through these days is to create campaigns which people want to get involved in, and want to share.
We help organisations understand their audience’s passion-points, and then create content which gets that audience excited. Including journalists, of course.