What we believe

What we believe


The best communications always starts with listening

Social media channels are a part of the communications mix. They’re not the be-all and end-all

Your audience’s interest has to be earned. It can no longer be bought

Writing for search is as important as writing for people

Anyone who calls themselves a ‘social media guru’ probably isn’t

Radical transparency is reshaping how companies communicate. In a good way

Personal data is more valuable than most people think

Social channels will have a bigger impact within organisations as outside of them

Noise does not equal influence. Neither does a high Klout score

ROI can never truly be judged by numbers alone

Bill and Ted got it spot on:  “Be excellent to eachother” is a most excellent motto