The best communications always starts with listening

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Social media channels are a part of the communications mix. They’re not the be-all and end-all

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Your audience’s interest has to be earned. It can no longer be bought

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Writing for search is as important as writing for people

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Anyone who calls themselves a ‘social media guru’ probably isn’t

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Radical transparency is reshaping how companies communicate. In a good way

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Personal data is more valuable than most people think

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Social channels will have a bigger impact within organisations as outside of them

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Noise does not equal influence. Neither does a high Klout score

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ROI can never truly be judged by numbers alone

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Bill and Ted got it spot on:  “Be excellent to eachother” is a most excellent motto

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