Communications strategy

Over the years we’ve learned that the best communications strategies are often the simplest.

That’s why take a results-based approach to communications strategy and planning, to deliver a bespoke solution for our clients.

We think first. Talk later.

What do you actually want to achieve? Is it increased traffic to a website? Or is it developing a strategy for when the inevitable crisis hits? Or is it reputation-enhancing publicity?

We’ll then develop a comms strategy to help you achieve it. And we’ll put in place decent metrics to measure what we’ve done.

Social media consultancy

We may have grown up with ZX81s, but we’re still digital natives.

We’ve set up social media processes, channels, training and content plans for organisations including TfL, Eurostar, Barclays Bank, and Sony for both reputation-management, and revenue-delivery

And we’ve built up social channels for businesss with 4,000 to 4,000,000 fans.

At one end of the social spectrum we can set up social listening, engagement and evaluations platforms for any brief. Building processes across marketing, PR, and customer service teams.

And at the other end, we can deliver content plans and creative which generates tangible results.

Crisis communications

We’ve got 20 years’ experience of preparing for, avoiding and also operating in the middle of PR and social crises, for organisations including the BBC, Transport for London, Eurostar, and W Hotels.

We’ve been parachuted into international household-name businesses to develop and implement crisis strategies in real-time.

We’ve written and tested crisis-preparation documents for multinationals.

And we also regularly train groups of 5 to 500 people worldwide in how to spot a potential crisis, and then deal with it.

Of course, prevention is better than cure.

But, if truth be told, we’re happy doing both.

Publicity and promotion

Media relations, as a skill, remains invaluable.

But the power of the media is slipping away.

Brands are increasingly defined by a wide range of influential people, some of whom are journalists. But many are not.

The secret to generating cut-through these days is to create campaigns which people want to get involved in, and want to share.

We help organisations understand their audience’s passion-points, and then create content which gets that audience excited. Including journalists, of course.