We’ve got 20 years’ experience of preparing for, avoiding and also operating in the middle of PR and social crises, for organisations including the BBC, Transport for London, Eurostar, and W Hotels.

We’ve been parachuted into international household-name businesses to develop and implement crisis strategies in real-time.

We’ve written and tested crisis-preparation documents for multinationals.

And we also regularly train groups of 5 to 500 people worldwide in how to spot a potential crisis, and then deal with it.

Of course, prevention is better than cure.

But, if truth be told, we’re happy doing both.