Media relations, as a skill, remains invaluable.
But the power of the media is slipping away.
Brands are increasingly defined by a wide range of influential people, some of whom are journalists. But many are not.
The secret to generating cut-through these days is to create campaigns which people want to get involved in, and want to share.
We help organisations understand their audience’s passion-points, and then create content which gets that audience excited. Including journalists, of course.