I’ve been mulling over implications of the recent Facebook f8 news, and the imminent arrival of brands on Google+ recently, and I think we’re about to see a fundamental shift in what both social networks get used for.
Facebook is going to be all about richer and deeper relationships with fewer people, leaving Google+ to work fantastically for brands. And here’s why…
Much has been written about Facebook’s changes, but I think, that at the heart of them Facebook is planning to be an entertainment hub, with ‘real’ relationships at its heart. I think they’ve realised that the one thing people will pay for is shared experiences, where people connect on an emotional level. It’s why people go to the theatre or gigs together with friends. And Facebook’s recently announced partnerships with film, music and media brands bring ‘watercooler’ conversations into realtime – building on their experiences partnering news networks during major events.